New platform will pitch Minnesota to the world

A collective of economic development partners and companies from across the state recently launched a new platform that will share with the world why Minnesota is a great place to build a business and for people to advance their careers.

The website, joinusmn.com, highlights what makes Minnesota unique based on its industries, opportunities and geography. It also shares incentives the state can offer businesses along with details on the work being done to ensure the next chapter of Minnesota’s economy is committed to inclusive growth, specifically regarding racial wealth gaps and other disparities.

“A history of extraordinary innovation across many industries makes Minnesota a global epicenter for problem-solving,” said Minnesota Department of Employment and Economic Development (DEED) Commissioner Steve Grove. “As we write the next chapter of our economy emerging from the pandemic, we must highlight what’s happening here so that more people and businesses can join us. Inclusive growth that gives everyone a true opportunity to succeed must be our North Star.”

The platform was created in consultation with dozens of business leaders and talent recruiters as well as through work done with the Minnesota Marketing Partnership, a group of regionally focused economic development organizations.

“Minnesota’s strength lies in the ingenuity, hard work, and determination of our workers and entrepreneurs. We aren’t afraid to pursue big ideas and build things that change the world,” said Minnesota Gov. Tim Walz. “Our legacy is solving the world’s toughest challenges. From startups to Fortune 500s, businesses flourish here. Now is a great time to highlight that fact to the world.”

Comprehensive data on the Minnesota's ranking relative to other states and countries are available on the new platform. Here’s a snapshot of them:

• No. 1 in five-year business survival rate (Bureau of Labor Statistics)
• No. 1 in Fortune 500 Companies per capita (Minneapolis-St. Paul) among the 30 largest metropolitan areas (Fortune 500)
• No. 1 in medical device patents per capita (USPTO Patent Full Text and Image Database)
• No. 1 health technology cluster in the world (Medical Alley)
• No. 2 best state in America (U.S. News & World Report)