Real Estate Shows How Amazon Won 2020
30 Nov 2020
If you want to see what a transformative year 2020 was for Amazon’s e-commerce business, don’t just look at its share price — look at its real estate decisions.
Black Friday shopping mall foot traffic was down 52%, according to Sensormatic Solutions, but online sales were up 22%, data from Adobe Analytics showed. COVID-19 has turbocharged the move toward online retail, and so Amazon’s real estate take-up has also accelerated dramatically.