4 Key Benefits of Video Content
31 Oct 2020
In the digital age, getting attention is anything but a given. An abundance of publishers, gadgets and apps are competing for mind share, and data overload causes audiences to block distractions and instead focus on what’s urgent.
Five years back, a Microsoft study found that humans now have a shorter attention span than a goldfish, which lasts about eight seconds — only two decades ago, we were at 12 seconds. That's proof positive why content must be compelling, truly entertaining and/or informative; otherwise it’s just mindless noise.