From Bold North to True North—Explore Minnesota unveils new campaign
Friday, March 01, 2019
“Find Your True North” ads launch this spring to promote the state’s $15.3 billion tourism industry.
Minnesota’s Super Bowl may have been bold, but in 2019, the northern spirit will be marketed as true. “Find Your True North” is Explore Minnesota’s new tourism campaign, unveiled at the annual state tourism conference in St. Paul.
It furthers the state’s shifting identity away from the midwest and into the “North,” a moniker that started as a grassroots movement and has grown steadily—right up to the national stage last year when Minneapolis hosted Super Bowl 52 with “Bold North” as its tagline.
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