Launch Minnesota Value Proposition Design Course
April 22, 2020 • 4:00 PM - 6:00 PM
May 06, 2020 • 4:00 PM - 6:00 PM
May 20, 2020 • 4:00 PM - 6:00 PM
June 03, 2020 • 4:00 PM - 6:00 PM
June 17, 2020 • 4:00 PM - 6:00 PM
Cost
FREE
Contact
mincorps@umn.edu
The University of Minnesota MIN-Corps program is proud to work with Launch Minnesota, an initiative of MN-DEED, helping you translate your innovation to a fundable, high-growth business. We use the Lean Startup (also called Lean LaunchPad) approach, a structured process to quickly assess and refine business concepts, thus avoiding costly mistakes and accelerating your progress to market launch.
Learning objectives:
- Develop familiarity with Lean LaunchPad concepts and tools, such as value proposition design, business model canvas and customer discovery
- Map your stakeholder/customer ecosystem to understand customer roles, requirements and decision processes
- Understand customers’ problems (“pain points”) from THEIR perspective
- Determine the modifications to your solution required to achieve product-market fit
- Build connections to the commercial ecosystem (i.e. customers, suppliers, funders) for your innovation
- Develop a commercialization roadmap identifying key milestones and required resources
- Determine the size of your potential market, assess your competition, and select your beachhead (first) target market
Course benefits:
- Value Proposition Design Certificate and digital badge from the University of Minnesota Carlson School of Management Holmes Center for Entrepreneurship (upon completion of course requirements)
- Robust preparation for SBIR/STTR (supplementing MN-SBIR), Launch Minnesota and other innovation grants
- Nomination to NSF I-Corps National Teams, including $25-$50,000 grant (for qualifying technologies and teams)
- Mentoring from experienced industry experts and entrepreneurs
- Coordinated access to resources and expertise statewide with Launch Minnesota